Met with the darker, weirder sounds in “Simon Says,” such as growling bass and stuttering mechanical percussion, the melodies take on a sense of irony, almost cheekiness. The song’s vocal melodies hover around a major chord, a compositional choice typically used to evoke a bright or warm mood. The quirky beat that follows recalls those of past title tracks “Firetruck” and “Cherry Bomb,” but comes together more effectively than both, seamlessly incorporating a playful melodic character that was not present in the other tracks. The song opens with the commanding-you could even say intimidating-sound of a Maori haka chant borrowed from New Zealand. “Simon Says” brings back that substance in force. Even so, it lacked the substance inherent in the unique and often experimental sound of other NCT title tracks. The new repackage, titled “Regulate,” comes just five weeks after the release of 127’s first full-length album, “Regular-Irregular.” The album’s title track “Regular” represented a break from NCT’s brand: comparatively streamlined, leading with an English version, with minimal musical risk involved. Not only is it among the group’s best title tracks to date, but it has also solidified NCT’s position as one of the industry’s most significant acts this year. “Simon Says” is everything one hopes to hear from NCT. While the unit hit a slight lull in their previous comeback, their new title track makes up all the ground lost and then some. Subunit NCT 127 alone is on their fourth project of the year. Still, consider this: The group has made five distinct comebacks including their Japanese debut, promoted nine different title tracks, and released eleven music videos so far. Granted, their unique rotational unit system-not to mention sheer number of members-allows the group to put out more content in less time. Not a single K-pop group has been more active over the course of this year than SM Entertainment’s junior boy group, NCT.
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